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Spatializer hires firm to carve out name

Published on .

Woodland Hills, Calif.--Spatializer Audio Laboratories Inc. said Monday that it has hired Marken Communications Inc., Santa Clara, Calif., to develop and implement a b-to-b campaign. The deal is the latest win for Marken, which has previously done work for such firms as Matsushita, Mitsibushi and Panasonic. Spatializer, Woodland Hills, Calif., which develops components that go in such products as DVDs, will initially concentrate on raising public relations awareness within its industry and building original equipment manufacturer (OEM) relationships, said Andy Marken, president of Marken Communications.
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