BtoB

Do you speak content? Top terms for b-to-b content experts

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Content marketing is a top priority for b-to-b marketers, in particular in making social campaigns successful. Here, Lauren Goldstein, VP-strategic planning for agency Babcock & Jenkins, provides a list of eight essential “content terms” to help boost content marketing efforts. When executed correctly, content should deliver high-quality, relevant and valuable information to prospects and customers, resulting in profitable consumer action. Goldstein details the terms to remember to help reach that goal.
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