Special Report: Who's Who in B-to-B

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In this special report, BtoB looks at 100 of the most intelligent and intriguing individuals in the space, ranging from infrastructure technologists to ad agency creative directors to U.S. senators. They are the people who have made a noticeable impact in the b-to-b revolution, and they will be among the faces to watch in 2001.

Nominations for "Who’s who in b-to-b" were made by our readers as well as our staff of reporters and editors. While it was difficult to whittle down the list to just 100, the result was impressive: a list combining the names you’d expect and others you wouldn’t--including those working behind the scenes. From this list, we’ve also selected one individual of special interest to profile in each of 10 categories: corporate thought leaders, e-commerce/infrastructure, direct and database, marketing services, e-marketplaces, business media, advertising agencies, finance/venture capital, analysts and government/associations. These categories reflect the forces making an impact on the b-to-b space today, and they’ll also make it easier for you to navigate our who’s who.

The special interest list of profiles are:

Corporate Thought Leaders: Grady Means, Global leader, Strategy Consulting Group, PricewaterhouseCoopers L.L.P.

E-Marketplaces: Judith Sprieser, CEO, Transora

Direct and Database: John Foresi, President-CEO, Delano Technologies Corp.

E-Commerce/Infrastructure: Phillip Merrick, Founder, president-CEO, webMethods Inc

Marketing Services: Rick Segal, chairman-CEO, HSR Business to Business Inc.

Business Media: John Wickersham, President, VNU USA

Advertising Agencies: Carla Hendra, President, OgilvyOne North America

Finance/Venture Capital: John Mumford, Founding Partner, Crosspoint Venture Partners

Analysts/Academia: Peter Appert, Managing director, Deutsche Banc Alex, Brown

Associations/Government: Susan DeSanti, Director of policy planning, Antitrust/Competition Bureau, Federal Trade Commission

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