"We've had to rewrite the rules," said Julie Rieger, exec VP-managing director at Carat Freeman, San Francisco, and one of BtoB's Best and Brightest Media Strategists Award winners for 2000.
Rieger joins eight other strategists--plus one tag-team duo--recognized by BtoB for their extraordinary efforts in handling a diverse range of clients and media during the past year.
BtoB's editors also selected one veteran, OgilvyOne's Nasreen Madhany, and two up-and-comers, Mass Transit Interactive's Jason "J.B." Burnham and Jason Heller, for special honors.
The winners have different histories and different approaches to running b-to-b ad campaigns. But they share this in common: a passion for their work and, especially important for their clients, outstanding results.
The best and brightest of 2000 are:
Nasreen Madhany, worldwide media director, OgilvyOne/IBM, OgilvyOne Worldwide, New York.
Jason Heller, president-media director, and Jason Burnham, CEO, Mass Transit Interactive, New York.
Julie Rieger, exec VP-managing director, Carat Freeman, San Francisco.
Charlie Menduni, senior VP-group media director, Lowe Lintas & Partners, New York.
Doug Powell, media director, Tonic 360, San Francisco.
John Marshall Keck, senior VP-global interactive media director, FCB Worldwide, San Francisco.
Susan Sandler, VP-general manager, Digital Marketing & Media Group, New York.
Philip Mowris, director-interactive and media services, Folio Z, Atlanta.
Brandon Rea, national media director, and Rick Corteville, global account director, Beyond Interactive, Ann Arbor, Mich.
Kathy Kavanaugh, associate media director, Saatchi & Saatchi Rowland, Rochester, N.Y.
Francis Fisher, associate media director, Universal McCann, New York.
John Klein, senior VP-exec media director, McKinney & Silver, Raleigh, N.C.
Locate 1999's Best & Brightest Media Strategist winners here.