Title: Director-North American marketing practice
Company: McKinsey & Co., Dallas
Credentials: In his 17 years with the world’s top management consulting firm, Court has seen countless trends come and go. So it’s telling that today he spends much of his time working in the b-to-b space. "With our long-term clients, the dominant marketing issue is how to help them become true multichannel marketers," Court said. "For our new e-business entrants, the challenge is to help them develop a distinctive position in a very crowded market space while at the same time meeting their own sales and profit aspirations." The excitement, he said, is working in the trenches.