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Special Report: BtoB's annual Top 25 E-Champions: Donald Hayden

Published on .

Name: Donald Hayden
Title: Exec VP of e-bus-iness and strategic planning
Company: Bristol-Myers Squibb Co., New York
Credentials: Bristol-Myers Squibb Co. is a sprawling, 100-year-old pharmaceutical and beauty products company with annual revenues of more than $20 billion. Hayden has used the Web to manage its customer relationships, procure supplies, educate doctors and retailers, integrate its supply chain and control inventory. Recognizing the Web had to be intimately tied to the company’s core strategies, he has reaped huge rewards for Bristol-Myers, saving it tens of millions of dollars via e-procurement and building strong marketing relationships with its b-to-b customers.
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