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Special Report: BtoB's annual Top 25 E-Champions: Doug Elix

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Name: Doug Elix
Title: Senior VP and group exec
Company: IBM Global Services, Armonk, N.Y.
Credentials: Last year, IBM Global Services solidified its position as one of the world’s top e-marketing innovators, and Elix helped guide its efforts. These include its Gold Service program, which rewards top clients with top-level customer service, and the IBM.com site, which generates $65,000 in sales every minute. "We [already] knew of the benefits of speeding communication and con-necting people," Elix said. "But with the advent of the Web, we recog-nized a force that would fundamentally change the way people work, redefine marketplaces and transform technology."
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