Title: VP and general manager, Grey E.Mail
Company: Grey Direct, New York
Credentials: Having been involved with e-mail marketing since its inception in the early 1990s, Mullen witnessed the technology change and development of e-mail marketing, personalization and segmentation approaches. "The world has become pretty sophisticated, but many marketers are behind," she said. Mullen helped develop Grey Direct’s e-mail division, and is now seen an expert among her peers. She is a frequent speaker on the topic, and is currently working on her first book "The Emergence of Service Based Marketing," due to be published this summer.