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BtoB

Special Report: BtoB's annual Top 25 E-Champions: Willard H. Reynolds

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Name: Willard H. Reynolds
Title: President-CEO
Company: iMarket Inc., Waltham, Mass.
Credentials: While focusing on the future of technology, Reynolds kept basic business fundamentals in the forefront rather than allowing himself to be diverted by the Internet hype. His challenge was to launch Zapdata.com, a virtual data super-store for sales and marketing professionals, while keeping iMarket’s overall business—primarily developing and providing sales and marketing software—growing and profitable. Reynolds met the challenge head on, surpassing revenue goals. Despite the dot-com fallout, in one year Zapdata accounts for about 10% of its parent company’s overall revenue.
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