Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Specialists Marketing Services to acquire 21st Century Marketing

Published on .

Weehawken, N.J.—Specialists Marketing Services announced plans to acquire 21st Century Marketing for an undisclosed sum.

After the deal is completed, the b-to-b groups of SMS and 21st Century will be joined under the direction of Exec VP Pete Candito and will operate out of 21st Century’s Farmingdale, N.Y., office.

“SMS and 21st are alike and complementary in many ways,” said Lon Mandel, president-CEO of SMS. “We have different strengths which, when combined, will provide a complete, leading-edge direct marketing solution to our valued clients.”

The deal is expected to close Aug. 31.

—Kate Maddox

Most Popular
In this article: