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BtoB

Specialists Marketing Services to acquire 21st Century Marketing

Published on .

Weehawken, N.J.—Specialists Marketing Services announced plans to acquire 21st Century Marketing for an undisclosed sum.

After the deal is completed, the b-to-b groups of SMS and 21st Century will be joined under the direction of Exec VP Pete Candito and will operate out of 21st Century’s Farmingdale, N.Y., office.

“SMS and 21st are alike and complementary in many ways,” said Lon Mandel, president-CEO of SMS. “We have different strengths which, when combined, will provide a complete, leading-edge direct marketing solution to our valued clients.”

The deal is expected to close Aug. 31.

—Kate Maddox

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