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BtoB

Spencer Stuart study finds CMO tenure is up over last year

Published on .

Chicago—The average tenure for chief marketing officers at 100 leading consumer companies is 26.8 months, up from 23.2 months last year, according to a new report from executive recruiter Spencer Stuart.

This is the first year that CMO tenure has increased since 2004, when the average tenure for the position was 23.6 months. In 2005, tenure declined to 23.5 months.

"The initial reaction to this year's tenure study is that a number of CMOs appear to be staying in their jobs longer, yet there are twice as many vacancies in the top marketing role as there were last year," said Greg Welch, leader of the Spencer Stuart Marketing Officer Practice.

The survey found that 16% of companies have a CMO position that is vacant or don’t have such a position in their organization.

Spencer Stuart found that long-tenured CMOs share the following skill sets: customer orientation, global perspective, influence and impact, hands-on leadership, create and manage change, results-focused, risk taking, strategic thinker, technical expertise and team player.

—Kate Maddox

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