Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Spending on custom content expected to increase this year

By Published on .

Cleveland—Spending on “content marketing” is expected to increase this year, according to Junta42's annual content marketing survey.

Fifty-nine percent of the 250 marketing professionals polled by the custom content company plan to increase their spending on content marketing initiatives this year. Only 7% of respondents predicted they would spend less than in 2009.

On average, the marketers surveyed plan to allocate 33% of their overall budget to custom content. Almost 75% of survey participants use social media channels such as Twitter and Facebook for custom content. Additionally, about six in 10 marketers surveyed use both blogs and e-newsletters to communicate with customers.

Most Popular
In this article: