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BtoB

Spending on custom content expected to increase this year

By Published on .

Cleveland—Spending on “content marketing” is expected to increase this year, according to Junta42's annual content marketing survey.

Fifty-nine percent of the 250 marketing professionals polled by the custom content company plan to increase their spending on content marketing initiatives this year. Only 7% of respondents predicted they would spend less than in 2009.

On average, the marketers surveyed plan to allocate 33% of their overall budget to custom content. Almost 75% of survey participants use social media channels such as Twitter and Facebook for custom content. Additionally, about six in 10 marketers surveyed use both blogs and e-newsletters to communicate with customers.

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