Fifty-nine percent of the 250 marketing professionals polled by the custom content company plan to increase their spending on content marketing initiatives this year. Only 7% of respondents predicted they would spend less than in 2009.
On average, the marketers surveyed plan to allocate 33% of their overall budget to custom content. Almost 75% of survey participants use social media channels such as Twitter and Facebook for custom content. Additionally, about six in 10 marketers surveyed use both blogs and e-newsletters to communicate with customers.