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BtoB

Sperian Fire launches campaign to promote new equipment

Published on .

Boston—Sperian Fire introduced a new ad campaign targeted at firefighters and municipal purchasing agents. The campaign, called “Every Step,” was developed by Catapult Thinking here and includes print and online. Ads are running in publications including Firehouse and Fire Engineering and promote Sperian Fire’s Warrior SCBA breathing apparatus and Ultramotion jacket. The budget was undisclosed.
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