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BtoB

Spot Runner releases survey of SMB TV ad spending

Published on .

Los Angeles—Small and midsize businesses that use TV advertising said they allocate almost one-third of their ad budgets to the medium—three times more than to other types of advertising—according to a report from ad agency Spot Runner.The report was based on an online survey of 501 advertising executives at businesses with $500,000 to $15 million in annual revenue, conducted between March 2 and 7. It found that of those businesses that use TV advertising, 60% have increased their spending on the medium in the last two years. Of those businesses that do not use TV advertising, cost is the dominant obstacle, the survey found. Seventy-seven percent of respondents that do not use TV advertising said it is too expensive to buy time on air or too expensive to develop advertising themselves. —Kate Maddox

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