Buzz marketing expert Paul Dunay says that in a world where marketers
are becoming more like publishers every day, “spray and pray marketing
2.0” is emerging. As Dunay says in his blog this week, “Media is
fragmenting, and like the retailer who takes cash, check, credit cards,
debit cards and food stamps, they have to take it all and you have to
get your content out into every corner of the web possible.” He gives
some pointers in his blog.