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Sprinks adds MSNBC.com to its network

Published on .

New York--Sprinks, a division of Primedia Inc., announced Monday the addition of MSNBC.com to its distribution network. The Sprinks network offers content-targeted sponsored links in which advertisers bid for ad placement near specific content on the Web sites and e-mail newsletters in the network. Under terms of the distribution deal, Sprinks will be the exclusive provider of sponsored paid links on MSNBC.com.
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