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BtoB

Sprinks to provide sponsored links for AOL sites

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New York--Sprinks on Monday announced an agreement with AOL Time Warner Inc.'s America Online Inc. to provide sponsored links to three of its brands: Netscape, CompuServe and AOL Instant Messenger. Sprinks, part of Primedia Inc.'s About.com portal, is a bid-based, pay-for-performance ad network. The agreement integrates ContentSprinks into the three AOL brands and will enable advertisers to bid for sponsored link placement on relevant editorial pages.
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