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Sprint launches new ad campaign

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Overland Park, Kan.—Sprint has launched an integrated ad campaign that is an extension of its “Yes You Can” campaign, which debuted in September to introduce the newly merged Sprint Nextel brand.

The campaign features a TV spot, developed by Publicis & Hal Riney, San Francisco, that is a case study of Sprint customer Ford Motor Co. The commercial shows how Sprint helps businesses solve communication problems.

Print ads featuring the Ford case study are running in business publications and on www.sprint.com/business .

Additional ads will roll out this fall featuring Sprint customer case studies.

The budget for the campaign was undisclosed.

—Kate Maddox

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