Overland Park, Kan.—Sprint has introduced a contest, Let's Rename This Band, to its new “All. Together. Now.” ad campaign. Creative, developed by Goodby, Silverstein & Partners, San Francisco, is designed to show how people are using their Sprint mobile devices for talking, texting, emailing, posting videos, tweeting and updating Facebook pages. The contest lets users vote on a new name for a Denver rock band at sprint.com/alltogethernow.
The “All. Together. Now.” campaign debuted earlier this month and includes TV and online. The contest is the newest component. The budget was undisclosed.