BtoB

Sprint launches multimedia ad campaign to fortify image as b-to-b player

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Overland Park, Kan.--Sprint on Monday launched a new multimedia campaign called "Symbols" to reinforce the telecommunications company's position in the b-to-b market. The campaign, developed by D'Arcy BOS Group, part of the D'Arcy Masius Benton & Bowles Worldwide Network, features print ads, digital media and high-impact direct mail designed to drive traffic to a campaign-specific Web site, www.sprint.com/fineprint. The ad campaign will highlight Sprint's ability to integrate voice and data, wireless and wireline, local and long distance, and domestic and international capabilities.
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