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Sprint Nextel launches rebranding campaign

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New York—Sprint Nextel launched an integrated advertising campaign to introduce its new brand, following the merger of Sprint and Nextel on Aug. 15.

The new campaign has the tagline, “Yes you can,” and is aimed at business and consumer users of communications services. It includes TV, print, outdoor and online advertising.

The business component of the campaign was created by Publicis/Hal Riney, San Francisco, and the consumer component by TBWA/Chiat/Day, New York.

Sprint Nextel also has major sponsorship deals with NASCAR, the National Football League, National Hockey League, Major League Baseball, National Basketball Association, PGA of America and U.S. Open Tennis.

The campaign aims to increase the loyalty of Sprint’s 40 million customers, as well as capture new customers by offering choice and flexibility.

Spending was undisclosed.

—Carol Krol

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