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BtoB

Sprint Nextel names Goodby, Silverstein agency of record

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San Francisco—Sprint Nextel has named Goodby, Silverstein & Partners its advertising agency of record, following a review. Billings were undisclosed. Goodby, Silverstein will handle brand strategy and creative advertising for the Sprint and Nextel brands. Sprint Nextel's previous agency for consumer advertising was TBWA/Chiat/Day, New York, and its b-to-b advertising was handled by Publicis & Hal Riney, San Francisco.
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