Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Sprint Nextel names Goodby, Silverstein agency of record

Published on .

San Francisco—Sprint Nextel has named Goodby, Silverstein & Partners its advertising agency of record, following a review. Billings were undisclosed. Goodby, Silverstein will handle brand strategy and creative advertising for the Sprint and Nextel brands. Sprint Nextel's previous agency for consumer advertising was TBWA/Chiat/Day, New York, and its b-to-b advertising was handled by Publicis & Hal Riney, San Francisco.
Most Popular
In this article: