BtoB

Sprint puts creative account in review

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San Francisco—Sprint has placed its creative advertising account into review, a company spokesperson said. Sprint’s consumer advertising is currently handled by TBWA/Chiat/Day, New York, and its b-to-b advertising is handled by Publicis & Hal Riney, San Francisco. Sprint will conduct the review in the first quarter, with a goal of having a new agency in place by March or April, according to the company.

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