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BtoB

Sprint rolls out b-to-b campaign

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Dallas -- Sprint unveiled Friday a $30 million business-to-business marketing campaign for its new network, Sprint ION (Integrated On-demand Network). The integrated campaign, titled "Point of Contact," will feature TV, radio, print and Internet ads, and direct mail. The TV spots will run during prime time entertainment shows as well as during news and business-oriented programming. New York-based Grey Advertising created the spots, which feature the voice-over of ``X-Files'' star David Duchovny.
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