Agency: Goodby, Silverstein & Partners, San Francisco
Market: IT, sales management
Quick Chase: Whoever thought a mess like this could look so alluring? Credit the art director for visualizing the unique selling proposition of Sprint Mobile Integration. Tying the jumble of devices together are several colorful phone cords. The happy madness is set against an attractive white field to let the image resonate with readers. The copywriter pitched in by explaining the image in personal-sounding language: “Turn your desk phone and mobile phone into one with Sprint Mobile Integration. You'll have one number, one voice mail and one easy way to control mobile usage.”
Clue: The riot of colors and objects serves as the perfect visual metaphor for convenience.