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BtoB

SPSS to acquire NetGenesis

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Cambridge, Mass.--SPSS Inc., Chicago, which provides analytical technology for corporations, said it will acquire Internet research firm NetGenesis Corp. The deal brings together SPSS' analytical services for data warehouses, call centers and marketing automation systems with NetGenesis' Web-centric data analysis. The deal comes on the heels of last week's announced merger of Internet measurement companies NetRatings Inc. and Jupiter Media Metrix Inc.
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