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SPSS adds on-demand language translation to text analytics

Published on .

Chicago—Predictive analytics company SPSS Inc. is partnering with automated language translation company Language Weaver to offer a combined solution of predictive analytics and translation in a software-as-a-service offering, to help subscribers understand global conversations.

SPSS has previously offered language translation of its text analytics, but the new online service has a less-expensive price point. It enables market researchers to translate and analyze various types of unstructured data in 30 different languages—including blogs, RSS feeds, wikis, social networks, call center notes, open-ended survey responses and e-mail—to gauge customers sentiment and expectations.

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