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BtoB

Spunlogic adds custom analytics tools for virtual world marketing

Published on .

Atlanta—Spunlogic, an interactive marketing and technology agency, has added custom analytics tools for virtual worlds to its service offerings. Spunlogic’s behavioral research department has developed The Place to Meet, a collection of “rooms” used to conduct private, secure meetings. The new tools can be used to track the number of avatars that use the conference rooms, the number that interact with the conference room scheduler and the most popular user paths.
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