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BtoB

Stan Rapp, Engauge

Published on .

What: Chairman

Where: Engauge, New York

Why: The man who founded venerable direct marketing agency Rapp Collins Worldwide and later served as CEO of McCann Relationship Marketing, announced the debut of marketing agency holding company Engauge last September. Rapp's vision is that each member of Engauge will retain its core specialty and can use the expertise within the consortium to broaden its offering.

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