BtoB

Stanton creates b-to-b insert division

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Elmira, N.Y.--Stanton Direct Marketing announced it has formed a Business-to-Business Insert Media Management Division.

The company said it formed the division in order to devote more attention to its current b-to-b insert customers and differentiate them from consumer clients.

“There are a different set of strategies, potential alliances and synergistic partnerships that are more apt to arise with b-to-b owners than b-to-c owners--and we need to focus on them for the benefit of those owners,” said Rob Stanton, VP-business development.

B-to-b insert media clients include FranklinCovey, Overstock.com, Savers Direct and Mailbox Money.

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