×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Stanton creates b-to-b insert division

By Published on .

Most Popular

Elmira, N.Y.--Stanton Direct Marketing announced it has formed a Business-to-Business Insert Media Management Division.

The company said it formed the division in order to devote more attention to its current b-to-b insert customers and differentiate them from consumer clients.

“There are a different set of strategies, potential alliances and synergistic partnerships that are more apt to arise with b-to-b owners than b-to-c owners--and we need to focus on them for the benefit of those owners,” said Rob Stanton, VP-business development.

B-to-b insert media clients include FranklinCovey, Overstock.com, Savers Direct and Mailbox Money.

In this article: