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BtoB

Staples debuts ad campaign

Published on .

Framingham, Mass.—Staples Inc. has rolled out a new ad campaign called “8 Was Easy,” designed to show how Staples can make it easy to buy a Windows 8-based computer or tablet. The campaign includes one 30- and two 15-second TV spots, which broke last Friday, as well as online ads. Staples' “8 Was Easy” launch program includes free training, support and start-up services for buyers of Windows 8 computers or tablets. The campaign budget was undisclosed.
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