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BtoB

Staples to roll out Super Bowl spot

Published on .

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Framingham, Mass.—Staples will launch a new ad campaign, called "Easy Button," during the telecast of Super Bowl XXXIX on Sunday. The campaign, developed by McCann Erickson, is designed to show how shopping at Staples is as easy as pressing a button. It falls under the overall tagline, "Staples. That was easy."

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