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Start integrating social, email marketing

By Published on .

Integrating your email and social media initiatives can boost email revenue by as much as 400%, according to some industry studies, e-marketing strategy consultant Richard Austin said on the Silverpop blog. And the latest research continues to show that email and social can work together for the benefit of both, he said. So if a Facebook fan is spending a lot more with you than a nonfan, wouldn't you want to start making social and email work together more effectively? In this post, Austin offers four ways to do just that.
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