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BtoB

In-Stat completes management buyout from RBI

By Published on .

Scottsdale, Ariz.—Market research firm In-Stat announced earlier that it has completed a management buyout from its former owner, Reed Business Information, a unit of Reed Elsevier.

In-Stat also said it had the backing of consumer and retail information company NPD Group. Financial terms of the deal were not disclosed.

“As a nimble, independent and reputable market research firm, we see this change as a tremendous opportunity to better serve our customers with industry-leading research focused on the digital entertainment and mobile Internet ecosystems,” In-Stat CEO Mark Kirstein said in a statement. “The NPD Group’s backing of, and alliance with, our business will accelerate our ability to execute on our vision and open new strategic opportunities for both companies.”

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