Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


State of BtoB Event Marketing

Published on .

From in-person events to virtual shows, event marketing is a critical aspect of a savvy marketing mix. In-person events are still extremely important to marketers but the flexibility and simplicity of virtual events has made them increasingly prevalent. All told, event marketing represents one fifth of the marketing budget. Clearly this is something that cannot be ignored. Events are natural lead generators which provide unmistakably measurable ROI.
Most Popular
In this article: