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State of Virtual Events

Published on .

The State of Virtual Events survey tracked the use of a variety of virtual events—including almost any communications or marketing interaction over the Internet involving audio and/or video. It indicates that marketers are planning to use them increasingly in 2011 to augment other channels, both external and internal. The report depicts marketers' preference between live and recorded webinars, virtual trade shows, and seminars. It also reveals the top obstacles marketers face when conducting virtual events.
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