Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Statistics on Advertising during a Recession

By Published on .

Writing in his Buzz Marketing for Technology blog, Paul Dunay offers some interesting stats related to advertising during a recession, starting with McGraw-Hill Research study of over 600 Businesses that found, during the 1981-1982 downturn, business that maintained or increased their ad spend during this time averaged higher sales growth during the recession and in the following 3 years.
Most Popular
In this article: