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BtoB

Statistics on Advertising during a Recession

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Writing in his Buzz Marketing for Technology blog, Paul Dunay offers some interesting stats related to advertising during a recession, starting with McGraw-Hill Research study of over 600 Businesses that found, during the 1981-1982 downturn, business that maintained or increased their ad spend during this time averaged higher sales growth during the recession and in the following 3 years.
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