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BtoB

Statlistics lands Advantage Business Media lists

Published on .

Danbury, Conn.—List management company Statlistics announced it has won list management for Advantage Business Media’s collection of 19 magazine subscriber lists that collectively total about 1.2 million names.

The magazines serve four markets: science, medical, manufacturing/processing and communications/electronics.

Advantage Business Media was formed in July 2006 with the purchase of Reed Business Information’s Rockaway, N.J.-based New Products Division.

DM2, Reed’s list management arm, previously managed the lists. Statlistics participated in the six-month review process in which Advantage Business Media searched for a list manager.

—Carol Krol

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