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BtoB

Steele joins Yahoo as VP-global b-to-b marketing

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Sunnyvale, Calif.—Yahoo has hired Shane Steele as VP-global b-to-b marketing communications and operations, a newly created position. Steele formerly was VP-marketing with online video advertising network Tremor Media.

At Yahoo Steele will oversee b-to-b advertising, social media marketing and the company's advertiser portal. She also will manage a new Yahoo ad campaign scheduled for later this year.

Prior to her work at Tremor, Steele was director-emerging media and online advertising at Coca-Cola Co.

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