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BtoB

Stein IAS unveils global brand identity

Published on .

Chicago—Stein IAS, New York, unveiled its global brand identity and corporate positioning, “Most Importantly,” on the opening day of the Business Marketing Association's annual conference here. Stein IAS is a newly formed global agency that is the result of a merger between Stein+Partners Brand Activation, New York, and IAS b2b Marketing, London. The global brand identity will be launched in communications programs across print, digital, mobile and social media. The agency also unveiled a new website at www.steinias.com.
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