New York—Stein+Partners Brand Activation, New York, has joined Business Branding Network (BBN), an international network of independent b-to-b marketing agencies. The announcement was made following a vote by the BBN board at its annual management meeting in Chicago on Monday. Stein+Partners is the second U.S. agency to become part of BBN, joining Bader Rutter & Associates, Brookfield, Wis.
“When it comes to the global b-to-b market, the U.S. is strategically very important to us as a network; and it was imperative that we increased our footprint in this key region,” said Rob Morrice, chairman of BBN, in a statement. “The fact that we now have the two top U.S. b-to-b agencies in the network—Bader Rutter and [Stein+Partner]—means that we are now even better-placed to serve our global clients.”