Stein Rogan No. 1 choice for CMP

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Agency: Stein Rogan + Partners
Location: New York
No. of employees: 60
Account won: CMP Media Inc.
Billings: $4 million
Other clients: Inc., Engage Inc., The New York Times Co.
CMP Media Inc., New York, last month tapped Stein Rogan + Partners as its new agency of record. Following a competitive review, the high-tech media company chose Stein Rogan to create an integrated advertising campaign for its IT network,

TechWeb provides news, product analysis and financial reporting to IT and technology professionals. The site has content of its own and provides links to other sites within the network.

The campaign, which will be integrated across all media and will include online, print, direct mail, e-mail and promotions, is set to debut in the first quarter of 2001.

"We chose to use Stein Rogan because they showed us that they understand our audience and can translate that understanding into real results," said Michael Grover, director of marketing for TechWeb.

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