New York—Stein Rogan+Partners, New York, on Wednesday will announce a name change to Stein+Partners Brand Activation, New York, to reflect its new leadership and brand strategy.
“[Co-founder] Mark Rogan left the agency in 2002, and since that time we've been developing a new generation of leadership at the agency,” said Tom Stein, CEO of Stein+Partners, in an interview with BtoB. “We wanted to make Stein+Partners synonymous with brand activation.”
The agency announced the promotion of three executives to partner: Sue Guerrero, now VP-client services; Ted Kohnen, VP-integrated marketing; and Michael Ruby, creative director.
As part of the rebranding effort, the agency has launched a new website at www.steinbrand.com and will kick off an integrated marketing campaign at the Business Marketing Association's annual conference in Chicago Wednesday.
Stein+Partners also announced the debut of the Brand Activation Network, a partnership of several agencies to provide integrated marketing and media services.
The partners are creative translation agency AAC Global/Interverbum, Chicago; b-to-b digital media network Bizo, San Francisco; PR firm Middleberg Communications, New York; and media agency World Media, New York.
The Brand Activation Network also includes Stein+Partners' content marketing service Kilter and a new brand and market research service called Pivot.
“So much of what we're doing is global [that] we wanted to formalize these relationships in the interest of global reach,” Stein said.