Stein Rogan rebrands as Stein+Partners Brand Activation

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New York—Stein Rogan+Partners, New York, on Wednesday will announce a name change to Stein+Partners Brand Activation, New York, to reflect its new leadership and brand strategy. “[Co-founder] Mark Rogan left the agency in 2002, and since that time we've been developing a new generation of leadership at the agency,” said Tom Stein, CEO of Stein+Partners, in an interview with BtoB. “We wanted to make Stein+Partners synonymous with brand activation.” The agency announced the promotion of three executives to partner: Sue Guerrero, now VP-client services; Ted Kohnen, VP-integrated marketing; and Michael Ruby, creative director. As part of the rebranding effort, the agency has launched a new website at and will kick off an integrated marketing campaign at the Business Marketing Association's annual conference in Chicago Wednesday. Stein+Partners also announced the debut of the Brand Activation Network, a partnership of several agencies to provide integrated marketing and media services. The partners are creative translation agency AAC Global/Interverbum, Chicago; b-to-b digital media network Bizo, San Francisco; PR firm Middleberg Communications, New York; and media agency World Media, New York. The Brand Activation Network also includes Stein+Partners' content marketing service Kilter and a new brand and market research service called Pivot. “So much of what we're doing is global [that] we wanted to formalize these relationships in the interest of global reach,” Stein said.
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