BtoB

Stephan Dietrich, Neolane

Published on .

Reprints Reprints

Most Popular
What: President

Where: Neolane, Newton, Mass.

Why: Dietrich oversees the enterprise marketing automation and lead management company's products, which are used by more than 170 companies worldwide. In June, Neolane extended its marketing automation platform with an eye to unifying in- and outbound communications. Earlier in the year, its Web-services based platform was positioned by research company Gartner in the "niche players" quadrant of the "Magic Quadrant for CRM Multichannel Campaign Management" report.
In this article: