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Stephenson Group to launch 'pay-for-placement' PR agency

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Califon, N.J.—In a nod to the return-on-investment being demanded by marketers, the Stephenson Group, a public relations firm, plans to announce Monday the launch of a new “pay-for-placement” PR agency called PayPerClip. The firm will offer a results-based billing model for publicity services. Richard Virgilio will be PayPerClip’s managing director.
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