×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Stepping Up During a Downturn:
How Marketing Can Shine in a Soft Economy

Published on .

Most Popular
As recession looms, marketing belts are starting to tighten. In a tight economy, every marketing dollar spent must tie back to revenue. How will your budget stand up to this scrutiny? Join a panel of industry experts to gain the insight and the hands-on knowledge your marketing organization needs to shine in a soft economy.
In this article: