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BtoB

What steps are you taking to ensure better sales-marketing alignment?

Eric Whittlake, Babcock Jenkins

Published on .

“At Babcock Jenkins, when all groups are focused on serving the prospective customer, they are aligned around a single purpose. With a newfound focus on serving prospective customers, sales and marketing jointly assess the entire prospect experience and eliminate the gap in a prospect "experience chasm' caused by the internal chasm between sales and marketing. Once aligned around the customer, joint sales-marketing planning can begin.”
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