Steve Pacheco, Director-advertising, FedEx Corp.

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What: Director-advertising Where: FedEx Corp., Memphis, Tenn. Why: Pacheco directs all advertising and sponsorships for FedEx. He oversees the company's “Solutions That Matter” integrated campaign, as well as its sports marketing partnerships with NASCAR and the PGA Tour. This year, FedEx debuted a NASCAR-themed campaign in advance of the Daytona 500.
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