In-Store Marketing Institute changes name to Path to Purchase Marketing Institute

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Skokie, Ill.—The In-Store Marketing Institute, a member organization for marketers that also publishes Shopper Marketing, has changed its name to the Path to Purchase Marketing Institute. The change reflects the broadening of the organization's member base beyond its original, point-of-purchase focus to include search, social, mobile, direct, events, couponing and other marketing-related companies. Peter Hoyt, executive director-CEO of the organization, launched the In-Store Marketing Institute's predecessor, Hoyt Publishing Co., in 1988 before changing the company's name; in 2003, he introduced the membership model. He said the new Path to Purchase Marketing Institute name is also intended to unify the organization both internally and externally.
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